The smartphone industry has been a brutal arena of competition since the iPhone launched in 2007. This bar chart race tracks global smartphone market share by vendor from 2010 to 2024, capturing the rise and fall of mobile empires.
The smartphone industry has been a brutal arena of competition since the iPhone launched in 2007. This bar chart race tracks global smartphone market share by vendor from 2010 to 2024, capturing the rise and fall of mobile empires.
Watch Samsung and Apple's decade-long duel for the top spot, Huawei's meteoric rise and dramatic fall after US sanctions, and how Chinese brands like Xiaomi and Oppo disrupted the market. The visualization shows market share as a percentage of global shipments.
Tech bar chart races perform exceptionally well on social media because everyone has a smartphone — viewers instinctively root for their brand and share the video to make a point.
Samsung has held the #1 market share position for most of the 2010s and 2020s
Nokia went from #1 to irrelevant in just 3 years (2010–2013)
Huawei briefly reached #2 before US sanctions cut off its supply chain
Chinese brands now control over 50% of the global smartphone market
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